About Us

Concrete Designers

Daina & Ben Whitelaw

Specialists in handcrafted custom made GFRC (Glass Fibre Reinforced Concrete) concrete, we create all concrete basins and benchtops in our Seaford factory. Unlike traditional concrete, where concrete is formed and poured, and grinded and sealed in your home – we do all the messy stuff in our factory.

All our concrete is handcrafted here in Seaford, Melbourne.

Often we are inspired by nature when renovating or building a new home. Natural materials, textures and colours often make our homes feel more warmth and tend to stand the test of time with what’s on trend.

Concrete is a beautiful product, which is so versatile, and is always a custom piece – because no concrete can be ever poured and look exactly the same.

Take a look..

We have a showroom, open to the public most Saturdays (please follow our Instagram to find out)

"New form concreting make the most beautiful bespoke pieces. Our bench tops in our bathroom are just stunning and we know they are completely unique. Ben and Daina were so professional and punctual in every aspect of dealing with them from the initial consultation to the install. I highly recommend them and their work."
Steph Brennan
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